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WHAT IS an OPERATIONAL GROUP?
A joint strategy to tackle the challenges of the sector
An Operational Group (OG) is a gathering of actors with different profiles, such as farmers, researchers, universities, etc., to jointly address a specific problem or opportunity from a multisectoral approach.

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VINEURO OPERATIONAL GROUP
Innovation and sustainability
This project proposes a redefinition of the concept of wine-growing terroir, broadening its focus beyond traditional edaphoclimatic factors to incorporate the influence of landscape and functional biodiversity on the sensory quality of wines. In the current context of climate change and ecological transition, it is necessary to equip winemakers with innovative tools that allow them to manage their operations sustainably, maintaining or even improving the differentiation and quality of their productions.
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VINEURO OPERATIONAL GROUP
Innovation and sustainability
This project proposes a redefinition of the concept of wine-growing terroir, broadening its focus beyond traditional edaphoclimatic factors to incorporate the influence of landscape and functional biodiversity on the sensory quality of wines. In the current context of climate change and ecological transition, it is necessary to equip winemakers with innovative tools that allow them to manage their operations sustainably, maintaining or even improving the differentiation and quality of their productions.

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OBJECTIVES
Best practices
The project develops ecosystemic best practices in vineyards through the use of aromatic and medicinal plants, evaluating their agronomic impact and on the aromatic and sensory profile of the wine, as well as their potential economic benefit and the communication and transfer of the results obtained.
[1]
Obtaining
To obtain models of Ecosystemic Best Practices (BPE) using Aromatic and Medicinal Plants (PAM) to agronomically improve vineyard cultivation.
[2]
Differentiation
To establish relationships between the different models of BPE in vineyards and their impact on the aromatic profile of the must and the wine.
[3]
Quantification
To quantify the economic benefit of the increase in sensory perception through neurocatas and the aromatic profile in wines; and its relation to the BPE
[4]
Communication
To effectively communicate the project’s objectives, activities, and results.
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COMPONENTS AND SCOPE OF ACTION
Entities and territorial presence
The Operational Group VINEURO is made up of 7 entities participating in different categories to achieve the project’s development. Additionally, the Operational Group VINEURO has a presence, through its components, in three Autonomous Communities.

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