BIOVEGEN joined the Advisory board of the European project BioBridges last January. The BioBridges project aims to address the challenge of improving the marketing of biologically sourced products (BBP) by promoting close cooperation and partnership between biological base industries, brand owners, and consumer representatives.
BioBridges also seeks to involve other stakeholders, such as communities and local authorities as well as other industry players, in these alliances among bioindustries, brand owners, and consumer representatives, in order to establish collaboration pathways that promote the marketing and market entry of bioproducts. We also aim to facilitate interconnections in the sector and the creation of synergies.
In this context, the project is developing various videos aimed at promoting the economy with specific messages:
- Emphasize the potential positive impact on consumers’ lives (society, environment, well-being, health) and
- Show the economic, sustainability, growth, and employment opportunities for brands and industries.
In the first video published, “A Bio-Based Day”, Biobridges shows the routine of a young woman demonstrating to the viewer how bioproducts can replace those based on fuels. You can watch the video, available in different languages, at the following links: