IFEMA and BIOVEGEN celebrate the 1st Session of the Biotech Attraction Cycle
On October 8, 2020, the first Session of the BIOTECH ATTRACTION Cycle was held: New tools for the development of varieties and plant material organized by IFEMA and BIOVEGEN through the Fruit Attraction LiveConnect platform.

The BIOTECH ATTRACTION Cycle consists of a series of four online sessions that are part of FRUIT ATTRACTION 2020, an international trade fair referencing the plant production sector, which will take place this year online during the month of October.
The Cycle BIOTECH ATTRACTION aims to show the technological trends that will shape the future of agriculture, as well as examples of innovative companies and projects working in these areas.
The first day of the cycle had more than 120 participants and served to bring together stakeholders involved in new tools for the development of varieties and plant material (researchers, companies, and administration) to discuss the main challenges of the bioeconomy and the new tools needed for it, proposing possible solutions and projects to address these challenges.
We look forward to welcoming everyone to the second session of the BIOTECH ATTRACTION: New Compounds from Plant Material on October 15, 2020.
Program of the Day
11:00 a.m. Welcome and Introduction
- IFEMA. Raúl Calleja. Director FRUIT ATTRACTION
- BIOVEGEN. Gonzaga Ruiz de Gauna. Manager
11:10 a.m. COMPANIES
- Creating Tomorrow’s Crops: Unique Challenges & Opportunities in Applying CRISPR in Plants. HUDSON RIVER BIOTECHNOLOGY. Gabino Sánchez. Business Development Director
- UNITED GENETICS. Implementation of New Biotechnological Tools. UNIGEN. Francisco Javier Puyo. Sweet Pepper Plant Breeder
- Varietal Innovation in Citrus Fruits. AVASA. José Cuenca. Technical Director
11:40 a.m. SCIENCE-BUSINESS PROJECTS
- GOCITRUS: Innovation for the identification and management of citrus varieties. Manuel Talón. Valencian Institute of Agricultural Research (IVIA)
- MEICOM Project, crossing borders in agriculture. Mónica Pradillo. Complutense University of Madrid (UCM)
- HybRice: new biotechnological strategies for the production of rice hybrids. Cristina Ferrándiz. Institute of Molecular and Cellular Biology of Plants – IBMCP (CSIC-UPV)
12:10 PM. Discussion and questions
12:30 PM. Conclusions and closing














