BIOVEGEN joined the Advisory board of the European project BioBridges. The BioBridges project aims to address the challenge of improving the marketing of biological origin products (BBP) by fostering close cooperation and partnerships between the biological base industries, brand owners, and consumer representatives.
BioBridges also aims to involve other stakeholders in these alliances among bio-industries, brand owners, and consumer representatives, such as communities, local authorities, and other industrial players, in order to establish collaboration paths that promote the marketing and market entry of bioproducts. We also seek to facilitate interconnections in the sector and create synergies.
In this context, the project has developed a survey aimed at consumers. This survey aims to evaluate consumer knowledge about biological base products. With the obtained results, we intend to design a set of recommendations, which will be sent to all interested parties, on how to improve and increase consumer knowledge.
You can take the survey at the following link