On March 25, 26, and 27, 2025, the first edition of FRUIT ATTRACTION 2025 São Paulo took place at the São Paulo Expo & Convention Center. In this first edition, the fair has established itself as an international reference fair for the horticultural market of the Southern Hemisphere, alternating with FRUIT ATTRACTION Madrid, the leading event in the Northern Hemisphere. During this meeting, a delegation from DOMCA provided information about the objectives and research lines of this innovative project to various interested professionals who attended this event.

“Content responsible: GRUPO OPERATIVO NATURSMOKE”