The NATURSMOKE Operational Group participated in the latest edition of the International Fair of the Fruit and Vegetable Sector “FRUIT ATTRACTION”, which is held annually at IFEMA Madrid, and is a benchmark event on an international level bringing together a large part of the production, marketing, and auxiliary industry sectors in the field of horticultural and fruit production.
The latest edition of FRUIT ATTRACTION, which took place on October 8, 9, and 10, 2024, gathered over 117,000 professional participants from 145 countries who met in an exhibition area exceeding 70,000 m2, featuring more than 2,200 exhibiting companies.
In this context, the NATURSMOKE Operational Group participated in a specific area of the fair known as BIOTECH ATTRACTION: the plant innovation hub. This space is aimed at consolidating and enhancing biotechnological innovation and business development opportunities based on innovation. This area, which was a novelty in this edition, was framed within the Innova&Tech area in Pavilion 1 of IFEMA-Madrid, and included participation from: 20 stands of entities related to the R&D and plant production ecosystem, 23 presentations from companies and projects of interest to the agri-food sector, and a meeting area.
More specifically, in this new area dedicated to innovation, GO NATURSMOKE, through DOMCA, participated on October 10, 2024, with the presentation “Innovative Conservation Methods with Zero Residues” at the Biotech Forum managed by BIOVEGEN. During this presentation, members of the Operational Group explained the objectives of this innovative project and the latest advancements made to date.
Additionally, during the three days of the fair, GO NATURSMOKE was represented at the BIOVEGEN stand, where information related to the Operational Group was made available to all fair visitors.
“Content responsible: GRUPO OPERATIVO NATURSMOKE“