BIOVEGEN-PONS Day “The Strategic Value of IP in Technological Transactions in the Agri-food Sector”
October 30, 2025. Headquarters of the Pons Foundation, Madrid
The Industrial and Intellectual Property (IP) is a key tool for the management and valuation of intangible assets. The evolution of the agri-food sector towards knowledge and technology-intensive production models has increased its strategic relevance.
An adequate protection through instruments such as patents, trademarks, plant varieties, or trade secrets allows not only to secure a competitive position in the market but also to facilitate technology transfer, attract R&D investments, and participate in business collaboration processes.
Therefore, in this day, we will reflect on how to promote a culture of IP that contributes to fostering innovation and strengthening the competitiveness of the sector.
10:00 h. Welcome PONS IP
- Nuria Marcos. General Director of PONS IP.
10:10 a.m. Plant Innovation Ecosystem: a snapshot of the agri-biotech sector.
- Gonzaga Ruiz de Gauna Gutiérrez. Manager at BIOVEGEN. Plant Biotechnology Technology Platform.
10:30 a.m. Round table, “IP Management as a key business tool in agriculture”
- Xana Belastegui Macadam. General Partner at SWANLAAB Venture Factory.
- Pedro Álvarez. Co-founder & CEO of IVORO.
- José María Fontán. Innovation Director at EUROSEMILLAS.
- Unai Castañón. Partner and food & beverage leader at ARCANO PARTNERS.
Moderator: Rafael López. Director of Technology Transfer at PONS IP Valencia.
11:45 a.m. Showcase of disruptive companies in agri-food.
Presented and facilitated by César Marcos. Journalist and ALAS Coordinator.
- TRICOPHARMING. Luis Matías. CEO and Founder.
- EKONOKE. Yolanda Cortés. Partner and CFO.
- ID FOREST. Jaime Olaizola. Co-founder and CEO.
- PHOENIX. Carlos Rodríguez-Villa. CEO & Founding Partner.
- BISARI. Eva Sánchez Rodríguez. Managing Director.
- BIOCEANICS. Francisco Javier Señoráns. Professor of Food Technology, Faculty of Sciences at the Autonomous University of Madrid.
12:55 p.m. Session closure.
- Gonzaga Ruiz de Gauna Gutiérrez. Manager at BIOVEGEN. Technological Platform for Plant Biotechnology.
- Rafael López. Director of Technology Transfer at PONS IP Valencia.
1:15 PM. Networking aperitif.