BIOTECH ATTRACTION Congress 2026: New Horizons in Plant Innovation
October 7, 2026. Fruit Forum Auditorium. Connection Hub Pavilions 1-3. IFEMA, Madrid
Registration for this congress includes a free pass, courtesy of BIOVEGEN, which grants full access to the FRUIT ATTRACTION 2026 fair
The BIOTECH ATTRACTION Congress “New Horizons in Plant Innovation” will take place on Wednesday, October 7, 2026 at the FRUIT FORUM Auditorium, (connection hub between pavilions 1-3 of IFEMA-Madrid), as part of FRUIT ATTRACTION 2026, an international trade fair for plant production that this year will feature more than 2,500 exhibiting entities and 120,000 professional visitors.
The Congress, organized by BIOVEGEN and FRUIT ATTRACTION, will showcase the potential of plant biotechnology as a strategic tool for the competitiveness of the agri-food sector, the capabilities of cutting-edge R&D centers, and the importance of public-private consortia as drivers of agri-food innovation. Additionally, the congress will allow registered participants to request bilateral meetings with other attendees.
Additionally, the congress will allow registered participants to request bilateral meetings with other attendees. If you are interested, please write to the address dlapuente@invegen.org indicating the entity(ies) you wish to meet with. (This list will be updated weekly. The management of the b2b meetings will prioritize BIOVEGEN partners)
Currently, the Congress has the participation of:
Program
11:45 h. Registration and collection of accreditations
12:00 h. Welcome and introduction
- Maria José Sánchez. Director. FRUIT ATTRACTION
- José María Fontán. President. BIOVEGEN
12:15 p.m. Artificial intelligence and omics data management: a new paradigm for crop improvement
- PLOID AI BIOTECH. Federico Jurado. CEO and co-founder
- LA CANASTITA. Jesús Martínez. Director of Innovation and Development
- BERRYUM AND REMO VARIETIES. Mariana Ochoa. Director of Genetics
12:45 p.m. Scientific and technological capabilities of excellence in plant biotechnology
- Institute of Natural Resources and Agrobiology of Seville (IRNAS-CSIC). José M. Colmenero. Scientific Researcher
- Association for Research in the Agro-food Industry (AINIA). Ana Torrejón. Head of Microbiology and Industrial Biotechnology
- National Center for Technology and Food Safety (CNTA). Andrea Tres. Researcher in the Microbiology Research Department
- MEDINA FOUNDATION. Víctor González. Principal Researcher
1:45 p.m. Companies at the forefront of innovation: TIMAC AGRO
- Erik Zozaya. Product Manager for Fertigation
14:05 h. Science-business consortia: driving the future of plant innovation
- GO PISTABIOTECH. Pablo García. Researcher. IMIDRA
- GO VINEURO. Susana Luis. R&D Technician. ITAGRA
14:25 h. Closing
- Institutional representative (pdc)
14:30 h. Cocktail and networking
Location
